About
Dassen Industrial Design
From a young age I was fascinated by how products work. As soon as I could hold a screwdriver, I started taking things apart to understand how they were built and how the different parts worked together. That curiosity never left me. Over time, my interest in how things function,and why they look the way they do, grew into a passion for product design.
My fascination with technology first led me to study Precision Mechanical Engineering, where I learned how industrial products are made and how to manufacture almost anything in a workshop environment. This gave me a strong technical foundation in materials, machines, and production methods.
Later, I studied Product Design in Amsterdam, where I could fully explore my creativity. The combination of engineering and design prepared me for the work I do today: turning ideas into well-engineered, manufacturable products.
Since graduating in 2012, I have worked at several renowned design studios, gaining experience across a wide range of projects and industries. Since 2021, I have been working as a freelance designer and engineer, helping companies bring innovative products from concept to reality.
Philosophy
Good product design begins with understanding people.
A product should solve a real problem in a simple, intuitive way, without unnecessary complexity. The goal is not to add features, but to remove friction between the user and the function. Form, materials, and engineering should work together to create clarity and reliability.
A well-designed product feels natural to use and stands the test of time, both technically and aesthetically. Sustainability is also part of good design: products should be durable, repairable, and responsibly produced. Ultimately, thoughtful design improves everyday life in small but meaningful ways.
Design Approach
The design approach is rooted in a close connection between concept, engineering, and manufacturing. Each project begins with a clear understanding of the product vision, technical requirements, and user needs, forming a solid foundation for informed design decisions.
Through an iterative and hands-on process, concepts are refined, tested, and validated using CAD, prototyping, and engineering analysis. Manufacturing constraints are considered early to ensure efficient development, reduced risk, and production-ready outcomes. The result is thoughtful, functional design solutions that balance aesthetics, performance, and feasibility.
Contact
If you are looking for a reliable partner in product and industrial design, I would be glad to connect. I support companies and innovators throughout the entire development process — from concept to production.
Please feel free to reach out to discuss potential projects, collaborations, or consulting opportunities.